CONTEXT
Before being merged with its parent company, ING, Record Bank was one of the main “retail” banks in Belgium. The bank’s website, which was very popular with visitors, included a blog providing private individuals with information about all sorts of topics linked to the management of their personal finances.
PROJECT
Until the merger with ING, Elixis contributed to the content of the Record Bank blog by producing articles on a wide range of subjects relating to personal finance: managing a family budget, good ideas for purchases at the right price, advice on saving and sustainable consumption, consumers’ rights etc.
Characteristics
Creation of several items per month
Published in French and Dutch
Publisher: Record Bank S.A.
Editor-in-Chief: Nathalie Schor, Marketing Manager
Category: Finance
LINKEDIN